In an economy where consumers are running from gas guzzling trucks and SUV’s, the emerging giant offers the right cars at the right time.  Consumers continue to move to the more fuel efficient Hyundai and Kia vehicles in an effort to keep their expenses under control.

Increasing production and shinning a bigger spotlight on them through advertising, Hyundai Motor has earned an impressive 30% increase in U.S. sales in July and August, while the industry competition suffered a 7% loss during that same period. Shifting the consumer’s attention with a better product, Hyundai then introduced several “economy rescue” plans to further stimulate consumer spending with a safety net.

The very appealing “Hyundai Assurance Program”, launched in January of this year, gave buyers who recently lost their jobs a “no questions asked – no penalty” option to return their vehicles. A month later Hyundai again presented a plan in which they would agree to cover vehicle payments for three months while buyers who had lost their jobs sought new employment. This program not only helped the consumer through a tough time, but also allowed them to keep their vehicle in the process.

Hyundai, whose desire is to fight through this economy, also looked out for its dealers.  Preston Hyundai in Hurlock, Maryland, along with all Hyundai Dealers, benefited from the company’s guarantee of receiving the up to $4500 payment per car sold under the Cash for Clunkers program.  Rather than making its dealers wait for government reimbursement, Hyundai made those payments directly to the dealers.  So while dealers of Hyundai’s competitors suffered a cash crunch from slow government payments, Hyundai dealers enjoyed the benefits of increased sales.