In 2009 Hyundai received many awards such as: The 2009 Hyundai Genesis winning the North American Car of the Year, J.D. Power anointing Hyundai the highest quality non-premium brand in the IQS (Initial Quality Survey), and having 9 out of 10 model being “recommended” by Consumer Reports. Hyundai even spent big money  advertising in the memorable Super Bowl Ad commercial, the Academy Awards, and their new Times Square billboard.

Hyundai Motor Company has also delivered great ideas during 2009 like the Hyundai Assurance Program (Job-Loss Vehicle-Return Program) and they were the first to start on the government Cash for Clunkers program. As the year closes Hyundai will close with a record market share of over 4% which is 1% increase over the prior year 2008.

Hyundai Maryland Delaware plans to continue their 2009 momentum in 2010 with the amazing new 2010 Tucson, the revolutionary 2011 Sonata, and in the second half of 2010 will release the 2011 Equus. The new strategy to follow is “ABC” (Assurance, BlueDrive, and Connection). Assurance will be to continue offering America’s Best Warranty, the Assurance Program, Roadside Assistance, and industry leading quality and safety. BlueDrive is the notion to continue to lead the industry is fuel efficiency. Connection will help build a strong design personality. You saw this with the Genesis Coupe, and you are now seeing it in the 2010 Tucson and the 2011 Sonata. You will also continue to see it in the incredible new Elantra (which is not too far away), an all new Accent, and the dramatic new “EcoSport” Coupe. All these models will follow a “Fluid Sculpture” design. Needless to say everyone should be excited about 2010 and Hyundai.

Increasing production and shinning a bigger spotlight on them through advertising, Hyundai Motor has earned an impressive 30% increase in U.S. sales in July and August, while the industry competition suffered a 7% loss during that same period. Shifting the consumer’s attention with a better product, Hyundai then introduced several “economy rescue” plans to further stimulate consumer spending with a safety net.

The very appealing “Hyundai Assurance Program”, launched in January of this year, gave buyers who recently lost their jobs a “no questions asked – no penalty” option to return their vehicles. A month later Hyundai again presented a plan in which they would agree to cover vehicle payments for three months while buyers who had lost their jobs sought new employment. This program not only helped the consumer through a tough time, but also allowed them to keep their vehicle in the process.

Hyundai, whose desire is to fight through this economy, also looked out for its dealers.  Preston Hyundai in Hurlock, Maryland, along with all Hyundai Dealers, benefited from the company’s guarantee of receiving the up to $4500 payment per car sold under the Cash for Clunkers program.  Rather than making its dealers wait for government reimbursement, Hyundai made those payments directly to the dealers.  So while dealers of Hyundai’s competitors suffered a cash crunch from slow government payments, Hyundai dealers enjoyed the benefits of increased sales.

The Hyundai Genesis Coupe, with its sleek design in either the 2.0-liter intercooled four-cylinder turbocharged engine with 210 horsepower or the 3.8-liter V6 model with 306 horsepower, makes this vehicle one of Hyundai’s most dynamic performance cars ever.  With its rear wheel drive handling, the Hyundai Genesis Coupe outperforms the competition.  In a side by side test against the Infinity G37, according to Popular Mechanics, the Hyundai Genesis Coupe was right in line with the Infinity in each performance category; yet it is priced at $15,000 less than the G37.

John Skalstad, General Manager at Preston Hyundai in Maryland, boasts about the quality and dependability that Hyundai builds into their product. “With superior quality, an inexpensive price tag, and great safety ratings, Hyundai’s line-up is the best it has ever been. The Genesis, for one, turned everyone’s head and made all automotive manufacturer companies realize that Hyundai is one who plans to contend now and in the future.”